Insights from the American Muslim Consumer Conference

by Lisa Mabe

In just its second year, the recent American Muslim Consumer Conference made exceptional strides in highlighting not only how substantially underserved the Muslim market in the United States is, but also the tremendous and tangible value that it represents to a variety of brands .

With close to 400 participants and 24 speakers, the second American Muslim Consumer Conference provided its participants with an entire day of informative sessions, networking opportunities and provided a base for understanding how to engage the American Muslim Consumer .

An International Halal Poultry Standards workshop was held in the Cagayan De Oro City to educate businessmen and others .

The growth in the Muslim population in America has generated a parallel rise in the demand for halal meat .

Notwithstanding the current controversy over halal meat in some schools and popular fast food chains in the UK, the businesses are developing new ways to promote their halal products .

A new school in the United Kingdom will soon offer training for halal slaughtermen and abattoir workers .

In an indication that the international halal trade is not a one way street, an UAE based company has decided to enter the French halal market which is estimated at $7 .