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MUSCAT, Jan.10, 2011 (News Agencies)-- .
Food production activity in the Sultanate of Oman is gathering increasing pace as new players enter the market and the old reinvent themselves. A'Saffa Poultry, one of the largest poultry producers in the sultanate, has now changed its name A'Saffa Foods as it has now introduced more diverse products.
Their new identity has allowed them to introduce "Khayrat" to Oman and the region - a new brand designed to provide adults and children with a range of new food products including Beef, Meat, Seafood and vegetables. The new name has also provided the group with a platform from which they will launch "Table Eggs" in 2011. The project will have the capacity to produce with over 100 million table eggs per annum.
Sidhartha Lenka, Marketing & Sales Manager for A'Saffa foods said "Our new identity has allowed A'Saffa Foods expand our range and to become famous for a range of foods, which until now had been mainly focused on chicken products."
Following the launch of A'Saffa Foods we quickly introduced "Khayrat" brand to the market which we are pleased to announce has been an incredible success. Now families have a much wider range of products to choose from during meal times, which has be instrumental in encouraging healthy eating habits among young children thanks to our most natural ingredients and 100 per cent pur Halal preparations techniques which is reflected in the name we chose for the new brand."
"The name Khayrat means 'the finest of crops' or the 'best quality ingredients' and this is what we strive to provide for our customers in everything we produce, and the new range of meat and vegetable products is not any different."
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